On Sunday, Aryan Khan introduced his high-end capsule streetwear collection, D’YAVOL X which sparked a meme feston social media after an ad featuring Aryan and Shah Rukh Khan was released.
The collection has since been released and has sold out quickly, with prices that are likely to shock you and call you poor in so many languages.
The collection comprises a limited selection of t-shirts, jackets, and hoodies, such as this one, which costs ₹24,400.
The design features Donald Duck with an X in place of one eye, but the price tag may leave you wondering why.
Another item from the collection that has raised eyebrows is a jacket priced at ₹2,00,555.
While this particular jacket comes with an autograph from Shah Rukh Khan, the cost is still staggering to the customers. King Khan has signed, maybe it’s worth it?
The recent launch of the limited edition collection by D’Yavol sparked a flurry of activity on Twitter, with users expressing a range of reactions.
Some Twitter users humorously inquired about purchasing the collection through EMIs, while others created memes that will leave you in splits.
Srkians going to buy #DyavolX#AryanKhan pic.twitter.com/MmORzdB5Pw
— Syed (@aamirsspk) April 30, 2023
One wrote: "Kaun Ho Bhai Raees Zaade???#DyavolX"
Another showed his shopping cart, with a bill of over ₹6 lakhs as it contained clothing items D'YAVOL Duck for ₹48,800, Alpha for ₹45,500, Signature X for ₹4,01,110 and another Signature X for ₹2,00,555. The total was ₹6,95,965.
finally bought a new #DyavolX jacket today at 499rs only 😎🙏 pic.twitter.com/EDIPFLeQkJ
— Cheemrag (@itxcheemrag) April 30, 2023
Another wrote, “Dear @iamsrk, My favourite Actor, philosopher, socialist. You miserably failed to address your expensive son about Pricing strategies before launching a product in a market.”
Agreed that's a luxury brand, possibly you don't aim your fans to sell their kidneys. Lol! #DyavolX"
While it has been positioned as a luxury brand and luxury brands have higher price points, it did not sit well with the audience.
Despite this, the brand has been sold out just after a day of its launch.
Aryan khan has recently wrapped with the writing of his new web series Stardom which will revolve around the film industry.
The star kid has always wanted to be behind the camera and has donned the entrepreneurial hat once again.